March '21 D-CSR Training
The Social Media 101: Part II Training covers:
To watch the video recording please click here.
Introduction
Meg [00:02:30]:
My name is Megan Nowik and I am the director of Digital and Content Marketing here at UVC. I lead all website digital content, public relations, crisis management, digital advertising, and more.
At UVC I've been for about a year now. Prior to that, I was the marketing director at a multipurpose veterinary group that partnered with UVC in February of last year, and that included two specialty E.R. practices, one surgery specialty practice, and two GP clinics.
I work in the veterinary field for about nine or so years. I worked at the Canalside in high school for I think four years, so I got a real feel for how the inner workings of a general practice clinic work. And then, of course, as the marketing director, I worked in both the general practice clinic and in New York.
So exceeded in all pictures on the left are me and the team at About Specialists, which is one of our partner hospitals during a pretty high profile case with a police canine. And then on the right is me in my spare time prior to my ACL tear, I worked as a volunteer with the Animal Rescue League of Boston, where I worked with mostly behaviorally challenging dogs. Like this one was aptly named Boston. We work with him as part of a team called the Mod Squad to work on behaviors and things like that.
I'm looking forward to getting back that I'm probably the next six months or so. But I mean, I was born and raised in Connecticut, but I live in Boston. I've been here for about the last 13 years. And that's my quick spiel. So I'm going to pass it over to Jen to introduce herself.
Jen [00:04:20]:
Thank you, Meg. My name is Jen Beamer. I am a marketing specialist with the UTC marketing team.
I joined the team back in September when UVC partnered with the two hospitals I worked for, one of which I was with for almost fourteen years. And actually coming up on my fourteen-year anniversary this coming month, I've worked at the front desk. I've been a team lead and I was the director of marketing there for the last two years.
When I started in the veterinary industry back in twenty-seven, it was at a three-doctor practice with your typical eight and six Monday through Friday hours. Now it's an eight-doctor practice that's open until midnight every day.
I worked in the animal industry my entire life I've worked in jobs such as a groom in a horse barn, be there for a groomer. I've been a kennel attendant. I‘ve worked at a pet store. I’ve volunteered and I've even helped manage an alpaca farm. So I have a ton of animal and customer service experience.
Currently, I work pretty closely with my dog doing things like website edits, social media posts, and managing reviews. I live in Kentucky and I share my home with my husband. We have a five-year-old son, Max, two dogs, and you can see them pictured there, all our Mabel and our rescue name, Samona. And we have a kitty named Ike.
What is a Digital CSR and what do they do? [00:05:50]
So this is a program that's unique to UVC that we established as another way to empower our partner hospitals to continue to drive their legacy and their personal brand.
So digital CSR or D-CSR for sure, is your hospital's online digital customer service representative.
They are the person or persons. Some clinics have one person come up to some of three, but they're responsible for posting your organic updates to your social media pages, as well as interacting with visitors to those pages, in your view, sites all responding to messages, responding to comments, responding to reviews.
They can be anyone as long as they have the time and the desire to do it. We will provide anything else that needed training, coaching, one on one help if needed. But we have across the portfolio, we have CSR, as we have talked to hospital managers, we even have veterinarians that do it. It's just a matter of, again, who has the time and who really likes it and wants to do it.
We hold regular training like this one. And as many of you know, we're always here to answer any questions at any time. And like I said in the beginning, but some of you who may not have been in the meeting at this training are likely going to start morphing into something a little bit different.
As I realize, a lot of the clinics that have been with us for a while now are kind of rocking with this program. They don't necessarily need to go back through the basics, whereas, in some of our newer clinics, we want to be able to provide that more basic training to kind of work you up to where the older clinics are now. So we're probably going to look into some smaller group training, some more targeted things based on what are looking for and what you need.
So more on that coming soon. As we have a steady stream of new partner hospitals, we want to make sure that everybody's getting what they need and we're not wasting anybody's time. And also, this program has been a motion for a while now.
We've made some adjustments to make it work better. And we're going to need to do that based on your feedback and based on what makes sense as we grow. That being said, if you ever have any suggestions for housing in this program, could work better or could work better for you.
Please don't hesitate to let me know or Jen knows we're always, always open to that.
What UVC Will Manage: Directories [00:08:12]
So as far as what we manage in the social digital sphere for you, this is also a repeat of cyber training. We use a tool called Yext to manage the directories of all of our partner hospitals. So this includes your Google, your Yelp, Facebook, Google Maps, Apple Maps.
There's a think 60 plus directory - anywhere clients looking for you, even if it's not the most popular channel, this program has what's called a master list thing that will they will publish your hour's specific thing across all of them so that no matter where a client is looking for you, they're finding the most accurate information.
That being said, if you need to make changes to your clinic's hours, phone numbers, profile, or color photos on Facebook, Google or Yelp or the about section on Facebook or Google, don't try to change them on your own. Put in it to get to us. If you do accidentally change them on your own, you will notice that at some point Yext will come in and it will override what you did and bring it back to what it has in its master listing.
So it's not a big deal. But again, if you need to make those changes to any other things on the screen that are listed out, put in a ticket to marketing and we will get a chance for you all that we ask, that you give us as much time as possible, especially for our users. That affects more than just your listing, affects your websites and other things. So it's better for us as much time as possible. But again, let us know as soon as you know.
UVC content calendar [00:10:20]
We've deployed a new system for how this works. Have several months of graphics created ahead of time. So every month we're going to send out an email. It's going to go out to D-CSR, practice managers, and the operations team so everybody in the loop on what's coming. It's going to contain an attachment that has that month.
The social media contact calendar includes mainly major holidays and pet holidays awareness days. But we like to include some quaint education series every month as well. Things like Diabetes Awareness Month for April; we're doing a series on heartworm awareness and prevention, things like that.
Mainly our goal is here to provide you with some that cover the more general topics so that you don't have to worry about those. And you could focus on things like your client photos, clinic happenings, things like that.
The posts in the content calendar are not ones that you need to make. They posted automatically for you by our team to your hospital's Facebook page. If you are in that program, which I think all of you on this call are.
Important note: if you're already using Facebook publishing tools or scheduling posts, you're not going to see these posts in your Facebook schedule or you won't see them in your published post section either.
This is because we post using a tool called the Agorapulse because we have 60 plus hospitals. At this point, it would take a really long time to schedule them all one by one.
So for these posts that we have across our portfolio, we use social media management tool called the examples that kind of allows us to post a bunch of a bunch of pages at once. But all that information is housed in their platform, not in Facebook. So, again, you won't see that, but it is there and it will publish the data that we sent to you.
So make sure you take a look at that document that Sentelle is not set in stone if you don't want them.
To me, if you're already planning a post for, for July and or you have something that you have an idea for something that you want to post on that same day, go for it. We absolutely encourage that. We want you to as much as you can on your social media and have your own organic content so you can even use our caption if you want, create your own post word. That's totally fine.
All you have to do is just let us know, let Jen know, pop in and take it to her and she will unschedule our post for you on that day. So we don't have to post about the same topic publishing on the same day.
And then, of course, don't forget to look at the last page of that document. You could start there to find some post ideas and tips or notes. We'll send you some. Sometimes we can't we don't want to overload you if there's a lot of holidays that month. So we'll pick a couple and then we'll let you know what the other ones are so that if you want to go ahead and make your own posts around that or if you just need some ideas, will pop those in at the end of that document.
And to jog your memory and in case you haven't seen one of these is an example of what's in the contact calendar with my most recent one. 
This is National Puppy Day, which was about two days ago. Quick reminder, these will not publish. They will show in a content calendar as veterinary care, but they won't publish with the UVC logo or any UVC branding.
This is just, for example, sake, because our tool only shows can only show one logo at a time. So just to keep it uniform, we just use the UVC LinkedIn page as a placeholder. But again, these postal published to your page with your logo and your name attached, just like any other post you publish.
Planning and creating great content [00:14:40]
The best practice for Facebook posting is to really optimize it is to max maximum once a day posting, but a minimum of about five times a week. So it's great if you could post every day if you can.
Ideally, you want to post Monday through Friday, that is that you're open or just try to do at least five if you can.
If even if it's just three, you'll get two to three from us already. So if you can add another three to that, you're already in seven days. That's perfect.
So like we've talked about before you start jumping into creating posts, we want to try to create a plan, even if it's not perfect. Ben Franklin famously said once you fail to plan, plan to fail.
I'm not saying that you're failing if you're not posting on Facebook every day, however, things happen, crazy days and the clinic can happen. You can get sick and then I can go out, anything can happen even if you were planning on posting that day.
So if you take some time, once a month, once a week, once in a few days, even just to make a little bit of a plan, create your post, schedule them out, they'll be set. And you want to think about them again until that next planning session that you have.
Also, think about it this way your goal for all of your posts should be to champion the great work that your clinic is doing. And you always want to put yourself in the shoes of a client or potential client before you post anything.
It's not always about how many likes and shares and comments you got. All of that is important. It's about having a good mix of information and different types of Purcell positions your hospital is a great place for people to bring their pets. Some of your clients can brag about a place for your colleagues to brag about working at an acknowledged leader in the veterinary field. And all these things are going to be your page, very successful for your practice.
Jen and I have been watching all of your growth over the last few weeks and months. And we've noticed that you don't really take in the training start. And I hope that for the new clinics that you take something out of this and learn something that you can take to your practice and make your social media presence even better. So that's awesome.
Some of you are thinking, OK, we already do some of that or maybe you don't know where to start. For those of you who are new to this program, I want to go over where just want to start very quickly. And that's going to be with I already have, obviously, as we touched on look at the UVC content calendar, see what are you going to be published and then look at the post ideas we give you and look around your clinic, talk to your colleagues, ask them for ideas and other helpful ideas to start stockpiling some client photos don't promise when you take them to the same day.
Some you may want to, but that way you're going to have some in your arsenal so you can wait a week or two and schedule them out so you can say, OK, to be in the week I have five photos from last week, then it'll be posted so I can schedule one for Monday, one for Wednesday. And that way you'll have kind of content all the time.
And most of all, get creative about trying new things. Have fun with it. I'm going to show you some ideas some other clinics have done and other ways you can kind of fill your calendar if you're running low on pet photos. So we'll get into some of that as well.
Taking Photos in your Clinic [00:18:22]
This is also going to be for a couple of people. But given the nature of it bears repeating before you and your team start snapping any photos in your clinic for client photos or team photos, I'm going to make sure take this first step here, which is to get permission. This is humongous.
You can't just take photos and post them on the Internet. Had that permission from their owner.
The easiest way I've seen to do this is to make a part of your new client forms, have a checkbox as I give you permission to take photos for marketing purposes or to Facebook. You should also have something like that for your team members, especially if you're using their photos on your website or on your social media. We hope they never leave you, but if they do, that form is going to protect you and allow you to continue using those photos if you need to. You don't have to. But it kind of allows you to not have to drop everything if someone happens to leave.
And if you need any help with that process, go ahead, take it to us and we're happy to help you. We have some template forms you can use got lots of different ideas.
But once you have permission, the best thing we got to do is set the scene. Animals can be tricky as we know they don't. Always cooperate, and we don't always have one time to get a great shot, but another reminder is if you can't get a good shot, just don't use the photo.
Put yourself in the shoes of a client when you're taking photos and when you're wanting to post something and think about what are they going to see when you look at the photo.
You know your clinic, what's going on. But clients may not always know that. So are they going to see a terrified pet? Are they going to see a messy room and they're going to see staff members not following proper protocol. And the photos you post, it's your job to make sure that you're putting your best face forward, even if it's not always fully reality.
So we're going to go through some different examples and the two sides. But to help with all of that and help you kind of find ways to kind of set the scene rather than leave it to chance. But my best advice always is just to take a lot of pictures. I mean, take pictures, take a bunch, because it's better to have too many than just one and then realize after that you can't use it. So that is my advice on that.
Examples [00:20:40]
So let's jump into some examples of those taking them in clinics disclaimer. None of these is from U.S. hospitals. They're just random ones on the Internet, on Facebook pages.
The first one, there's a lot going on here and looks a little over, potentially a little scary. And there's probably a reason why the pets in this room. But from an outsider's perspective, it looks like they're keeping someone's pet in a storage room as a sink or cleaning products. There's empty gauze are on the floor. It's dark, it's dingy. It just looks kind of sad. It just it's not given me the warm, fuzzy.
And as far as recommendations to this picture, if you can't if this is a situation where the pet can't be moved to a different area, this is a picture that I would not post. It just doesn't it just doesn't give me anything.
But that doesn't mean the hospital did a bad job or do anything wrong. They just didn't set the scene or prepare for it. So they just snapped it and posted it, which is what we want to kind of avoid doing unless I just happen to be perfect moment.
The second photo. This is a repeat of my last training, but I couldn't find another one that really showed the same potential.
So for newer clinics, I wanted to show this one again. And I apologize if anyone's freaked out by snakes. But this is a really cool picture and it tells kind of a really good story. But it's really hard to focus on what they want you to focus on because there's a lot of stuff happening in the background. There's like half of a tax base.
The head of the snake is like dangling in the background, kind of lost in the shuffle. It took me a little while to figure out what was actually happening here when I was up. And that's not good.
Recommendations for this photo: if this clinic had taken a few extra minutes and just picked a different angle, turn the lights, stage themselves off, animal a little bit better. This photo would be so, so great. And I'm sure it's fine. It's just you got to think about what story you're telling and what inadvertently you're also telling people when you post these photos.
All right, so as we just saw, action shots can be tough, they're unpredictable, there's people, there's noises, there's mass, there are all kinds of things that are in play and they're great when they're great. But when they're not great, they're not great.
So an easy way to make sure that you got a great shot every time is just literally set the scene and don't leave it to chance. And I have to say, I'm really, really proud because since the last the first time we talked about this, because a few months ago, quite a few of our clinics have started to take these recommendations to heart and started actually doing these things, which is so awesome.
I hope that if there are any new clinics on here, you take something away from this and start trying some of these things because they work really well. Clients love them. And it's just it's always a great shot every time.
A lot of clinics have started using little chalkboards or whiteboards to do their first cut, that you can put some cute information in their name. You can put your logo on their way. It's just some fun stuff who they saw, what they like. Really cute one from orange there. They made their own little whiteboard and then there's one from Combs. It's very similar.
Another thing that they did in this third one, they did for Valentine's Day. They did little kissing from their lobby. They created this little frame out of a noodle and some hearts. And they took photos of pets that came in during that time in that little kissing.
Clients loved it! It was super cute. So that's seasonal things like that that you can have set up in your lobby or ready to go. So I don't look, a lot of lobbies are so closed right now. But it's something you can do, you take for them.
And then eventually when we are able to reopen lobbies, you could have these types of things set up already. And clients can go ahead and make their own photos and they can post them. You can share them. It's a great way to get people interacting with your Facebook page and get photos like this.
They're not just cute puppies in pictures, they're marketing. These clients are now going to go on Facebook. They're going to see their pet. They're going to get all excited. They're going to share it on their page. And now they're going to see and go, oh, that's cool. Like I need to do better. I know someone who does and I'm going to tag them on this. And there you go. You got a new client. So these are really easy to set up, but they're super valuable.
Another thing you can do to help with planning is to pick a theme, pick a day, the week that you want to highlight, and plan a regular post around it. So something you makeup, something silly, something that you pull from somewhere else. If you want to pick a service like your app, do something like that like St. Matthew's did here.
Or you could pick up some clutter on your grooming or boarding service, anything you want to promote. And I'm going to show you in a few minutes how you can make some little posts like the first one. If you're ready to drive into that super easy.
Then in the middle, just did this today to the throwback Thursday post to ask clients to post the photo when they first brought the pet home. And when I put this photo in, which was this morning, it already had about thirty plus comments on it with photos, which is awesome. So it's getting great engagement. People love pets, any kind. You can ask them to do that in a really cute way. They're going to love it.
Another super cute original idea that Justin from where Springsteen was Saturday. Slots super cute, very creative, very fun. And there are a couple of other things you can do to get started with creating some awesome content. If you need some inspiration, if you go back and watch the previous social media 101 training we did, there are a couple more examples of types of posts that you can do that generally work really well. So that's awesome.
Tools You Can’t Use [00:26:23]
So before we get into our demo, Canva, which is one of the tools you can use to help create posts, I want to talk about a quick reminder of the ones that you can't.
And this is not always common knowledge.
! It's OK if you've done it before now. It's not OK if you keep doing it after this.
So first one, the biggest one, images you pull off of Google search.
These are usually copyrighted and not allowed to be used for marketing purposes. There have been cases where veterinary clinics have been sued for copyright breach, for just pulling a picture off a Google and putting it on their Facebook. So if you have done this and you haven't been sued, you're among the lucky many. But let's not test your luck running out the.
Don't steal if you like a post you see somewhere else, don't just screenshot and share it.
Use the share button to share the whole post on the page. But if you do that, just make sure the source is appropriate or we create it in your own way.
Also, don't use random photos somebody sent to you.
A good rule of thumb is if you don't know where it came from, assuming you can't use it, don't risk it. It's not worth it.
It doesn't mean you have to take all of your own photos for your post.
But you probably also know they cost a lot of money, what you may not know is that there are a lot of libraries out there that are full of royalty-free photos that you can use. 
Pixabay is actually my favorite of those, too. It's got a bigger library there. Definitely limited are looking for something for super, super specific, like a dog with a Santa hat on doing something you're probably not going to find in there. But they do have a lot of general stuff like dogs and the beach dogs at the vet dogs.
You know, in the snow are cats fewer cats. Obviously, we know cats don't really for photos, but the third tool you can use is Canva.
Canva is essentially a free graphic design tool that has royalty-free software is built right into their library. So it's kind of like an all-in-one tool.
I had super minimal graphic design skills when I started on my previous job. I knew how to do photos and Photoshop about it and I started using Canva. I taught myself how to use it and now I'm going to teach you how to use it very quickly. So you have to make some quick, different graphics that you might need before we get into that.
Q&A [00:28:48]
Meg: Is there a certain time of day that is better to post?
Jen: Yes. Yes, but it depends on your clinic. So what we can do is what I suggest doing when you start off in this program is that you start just trying different times of day, just posts, in the morning post, in the afternoon post that an evening post on the weekend. I mean, I just trying to think about what people are most active on Facebook.
So it's probably going to be like mornings when I wake you up or at night when the go from work on the weekends, but trying different times because what we can do is after a few, once you're in the program we use called the Corpus, I can go in and look at the analytics and see tells literally, trust me, heat-map of when your posts are most active and most engage with.
So once we get a little bit further and there's more data to pull from, we can literally go in there and see when the best time to post is, and you can start really optimizing that way.
Demo on how to use a free version of Canva [00:30:20]
Registration
Go to www.canva.com. You're able to create a free account. There's an option for a paid account. Everything that you need is able to be done with the free version.
When you create your new account, it's going to ask you what you're using it for. It gives you the option of like a large business, small business, persona. Put in small business.
And then it asks you for a logo. And what you should do is upload your logo at that point. But if you don't, it's OK. Because when you store in your images, and then when you create a graphic and you put that logo in there, it's going to pull those colors from your logo so that you can match them with what you're doing.
Keep it simple when you're starting out because if you make these too crazy, it's going to get a little bit busy. I'm going to show you a really quick way if you're just brand new, starting out with this to create a really cool graphic.
Once you're logged in, there are different templates they give you, which are really cool, because if you're doing a presentation or a flier or Instagram post, it gives you this template with that size.
So you don't have to worry about the pictures being too big or too small, it automatically creates it in the optimum size for that social media platform or whatever you need.
Social media and the Internet, post on Facebook, post all kinds of things, cover photos, Tick-Tock videos.
Facebook post from template [00:32:24]
Go to Social Media and choose Facebook post.
And this is going to bring us to a lot of templates that you can start with.
So the first thing I want to do click on Filter to set free, because there's a lot of free ones, but there's also a lot of pro ones.
Start with free. There are tons, tons, tons of free templates. This will give you some of the most recent ones that they've created (Easter for example.) But just recent things that are popular. If you want to search something specific, Facebook post and there let's say you want to do sort of a CAT.
Click the one you like to choose. Let’s say, this one graphic is adorable, cute, but I have my own picture that I want to use, that we took in our clinic.
Click Upload a media and choose a picture you want from the device. You can pick up your file finder.
Once it's done, so all you do is just pick up the photo and drag it, drop it right in and it will automatically size it. If you want to move around, double click, move it around. Done. Little post you can make. Go ahead.
Once you're all set with it here, you just go over here to download it. It suggests a .png, that's going to be your best digital file. If you wanted to print something out, do PDF prints.
If you want to add a sticker or animation, go to Elements. There are so many things you can add in here and it gets a little overwhelming.
Make sure it's a free one. Choose the one. You can resize it. You can add it. You can twist that around, put it over. And then when you download, this is now going to be a video file and you can post on Facebook, too. It's a really cute way to just do something a little bit different. Also, video files generally get more engagement on Facebook. So if you want to add these in from time to time when you can do that, it's going to help your engagement a ton. That's one thing you can do.
Facebook post from scratch [00:35:38]
If you don't have a pet photo, start from scratch on this one. Go back to social media, go into the Facebook post. Start with blank. The first thing I normally do with this is going to upload your logo, just drag and drop. You can resize, make it bigger or smaller, whatever works. And the cool thing is it a line it up for you so you'll know where the middle is? You'll know. it tells you, this is perfectly centered right here. It really helps you with the guides here.
Go to Backgrounds and pick this yellow because it looks nice with the logo. Photos are going to be like your actual photos, stock photos and stuff elements are where you're going to find things like stickers, icon shapes. If there's a crown on it, that's probably going to cost a dollar. So just look for the ones that cost-free and avoid the problems.
When you see clouds and this scenery, that means you can put a photo in here.
Choose the Phone image and insert the image(logo) of PetDesk in it. You can change the color on it if you want. That matches are gray so much as our logo to go ahead and do that. And if you need the PetDesk logo and we can get it for you, just ask us.
You don't have to get crazy with it. Go prewired.
And then if you want to add some text, you've got a text bar. There's a lot of different premade text things you can use. Add a text and adjust as you like it- position, color, etc.
Let’s say I want to move a few elements, but I don't want to move everything separately. Highlight all of them and click Group, and now this will move as a unit.
Post with a pet photo you have [00:41:00]
Nothing says you can’t just post a photo straight, go straight into Facebook, but this is a way to make it a little more fun.
Go to Photos and drag and drop it.
This photo actually is a stock photo. I think I found it on Pixabay.
Pixabuy
You just go right there, so say I wanted a picture of a dog in the snow, I couldn't find it on Canva for free.
Go there and type dog snow in the search bar. Now you're going to find a bunch of pictures. Some of them are made better than others. But you can keep pictures like this. If you want to grab this one, go ahead and have a free download. It's going to make you do the captcha to make sure you're not a robot. Then you can just pull it right into Canva.
So you can see the whole process, you can just drag it right up into here. We can use stock photos, we're going to add a little texture into this. We're going to add a little side or square. Go ahead and adjust the transparency up here, dropping down to whatever looks good. Just then you can have the picture continuing through and then we'll go ahead, got a text and just the basic form there. But you can change the font if you want. Bolder, less fall. There are tons. There are some paint fonts. So watch out for those. But you can change it to whatever you like in here as long as it doesn't have a crown next to it. Add text and resize it.
And then we can break it up and here we can find a little snowflake. Go ahead and pop one, that is this one because I change the color of some icons, you could change the colors on, some you can't. So I just know that if you want to customize it even further with a little snowflake in here and let's make it match our colors, make it orange. There's a bunch of different colors in here. You can also go in and just if you have a code that you want to use or you want to just pick a random color, you can go through here as well. But there you go and download that again. You don't have to go crazy with that.
There's also the help center canva.com/help. Search anything - how do I upload a photo whatever.
Get started with - there's a bunch of articles here on how you download things and design.
And I wanted to give you the opportunity to put me in the spot. If you want me to see if you kind of creates something, let me know and I can do it for you. Another cool thing is that these designs are all safe. So if you ever have something like you can go back and use a photo. So I like this, change the colors, and will be here waiting for you to make a copy of it if you want, so you can keep your original file. But it's a really cool feature, which you can use.
Scheduling your Facebook posts [00:49:35 ]
You can plan a couple of days ahead or I would suggest picking one day a week to plan some posts for the week that you don't have to keep checking in on this on such a regular basis.
To do it, do that once you got to your Facebook page, on the left-hand side you'll see that toolbar. And in order to schedule posts, you would need to go to publishing tools. On that main page, you will see an option to create a post. But the only thing you can do there is post immediately. You can't schedule anything from that screen.
So click on publishing tools and it will take you to the next screen.
Once in there, you'll see a couple of options there on the left-hand side, you have published posts and schedule posts. For the purposes of scheduling content in advance, I highly recommend going through schedule posts you'll see there underneath the blue button that says create posts.
There are currently no scheduled posts for that clinic. Once you start scheduling posts, they will show up there, which can give you a good overview of what you have coming up. So click create a post soon as you do that what you see there on the right-hand side is what will pop up. It will let you choose what date and what time you want your post to publish.
Once you put your date and time in there, click save.
Note: the posts that we post for you from the UVC calendar will not show up in here. So just keep that in mind. They are going to post, but you will not see them here.
And now you can see a preview of the post you're working on, so on the left hand side there, you can put in your text, whatever text you type there, you will see on the right hand side is a preview. That's also where you can go to add a photo or add a video or do a variety of other things. But for our purposes, we're just looking at creating a little graphic. So you upload your photo and that will also show a preview for you.
Now from here. Let's say you've done all your work and you think, oh, goodness, I wish I could just schedule this now or maybe I put in the wrong date or time. If that's the case, you can click that blue dropdown arrow next to the word schedule post and it will give the option to publish your post now or to change what date scheduled it for. But assuming you put your date and time incorrectly, all you have to do is click schedule post at that point and Facebook will take it from there for you.
Once that post is scheduled you can see there on the bar there at the bottom of your screen. When you clicked on schedule posts, that scheduled post will now appear on that list.
And if you have scheduled your post and you need to change something about it, you just click the box next to the image of your post-annual report with a couple of different options to change things. So if you click the actions box, that will bring down a list, we could publish your post immediately, cancel your post, delete it altogether, or again, reschedule it for a different day or time. Maybe you found out that it's going to conflict with something else that's going to be posted and want to change it. So this is a good way to do that without having to read your post.
Other options will be right below that options button. Those three dots there, you click those and you can delete your post or edit it, or if you should want to turn off notifications, you could. But I wouldn't normally recommend doing that for our purposes.
If you did create your post in published posts instead of scheduled posts after you've created it, if you decide, oh, I meant to schedule this for, say, tomorrow or the next day, instead of clicking that blue publish button on the bottom right hand side, just click the blue dropdown arrow and it will give you an opportunity to schedule your post. You just click schedule post, you'll bring out that calendar to show you the date and time that you can choose to send to your post.
Analyzing Your Results & Acting on them [00:54:03]
So this is a really cool tool for analyzing the results and acting on them. And this is a good way to see how well a post is doing.
So when you're on that screen where you can choose your published posts, you can click on that and it will show you a list of all your posts that have published. And just click the box next to one and it will show you all of your analytics next to it.
So you can see how many people have reacted to your post, how many times it's been viewed or clicked, and how many comments and engagements it's had.
So that will also start to give you a really good idea of if you posted on Monday at nine a.m., how will that post in? Do people like your content? Is that a popular time of day? So it's a lot of really good information and I highly recommend going in there and taking a look every so often and seeing how your posts are performing and then you can use that information moving forward.
The most important thing to remember [00:55:27]
And then, of course, the most important thing, you can do this.
I had very little graphic design skills, pretty much nothing. I still don't really have a lot. And that's why we have professionals that help us now. But if you want to do some of these really cute things that are not hard to do, you can do it. You can master it. Kelly learned how to do it all on her own as well. And she's doing a fantastic job.
You can master all of these things and we're here to support you and help you in getting there. Any questions that you have or if you want to try something new you're not sure how to do, but let us know and we're happy to help you.